Who IS Pantone anyway?
January 11, 2012 § Leave a comment
Pantone® DEFINES color.
For designers, Pantone® is THE way to communicate printed color. We use the Pantone® book in the same way you would use a color swatch at the paint store. In our digital files we designate by number, what color we want to produce. You can see those numbers next to the color squares in the picture above.
The following description is taken from the Pantone® company website: “The PANTONE® name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer.”
In simple terms, Pantone® is how we can articulate to a printer what exact color we want to see. It’s the industry standard for communicating color. Furthermore, a printer will not only have the swatch book that designers use, but another swatch book that actually breaks down the exact ink formula needed to reproduce a specific Pantone® color. Pantone® colors are also referred to as a PMS color/number.
Interested in reading more? Click here.
Rumor is, that the color chosen is supposed to connect with the “spirit of the time” or the current “mood of the era.”
I hope you hang in there with me for a week long celebration of the color, Tangerine Tango!