Tangerine Tango wrap up!

January 13, 2012 § Leave a comment

It’s been a fun week exploring the history of Pantone® and its newest color of the year.

I found this color everywhere around my home and office. I had magnets, fabric, magazine clippings, envelopes and more!  I was so surprised that I had enough to fill a whole tray with these bits of inspiration. Naturally, I felt compelled to create a new design board for my office using any materials I could manage to stick under a magnet.

I hope you enjoyed this week of posts about the new “exotic & energizing” color of the year, Tangerine Tango.

Have a great weekend!


What they are saying…

January 11, 2012 § Leave a comment

If you’d like to read more about Tangerine Tango on the Pantone® website, click here.

Who IS Pantone anyway?

January 11, 2012 § Leave a comment

Pantone® DEFINES color.

For designers, Pantone® is THE way to communicate printed color. We use the Pantone® book in the same way you would use a color swatch at the paint store. In our digital files we designate by number, what color we want to produce. You can see those numbers next to the color squares in the picture above.

The following description is taken from the Pantone® company website: “The PANTONE® name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer.”

In simple terms, Pantone® is how we can articulate to a printer what exact color we want to see. It’s the industry standard for communicating color. Furthermore, a printer will not only have the swatch book that designers use, but another swatch book that actually breaks down the exact ink formula needed to reproduce a specific Pantone® color. Pantone® colors are also referred to as a PMS color/number.

Interested in reading more? Click  here.

This information is simply to remind us why, if anyone, Pantone® is qualified to name a “Color of the Year.”

Rumor is, that the color chosen is supposed to connect with the “spirit of the time” or the current “mood of the era.”

I hope you hang in there with me for a week long celebration of the color, Tangerine Tango!

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